Seen today:
Magazine insert advertising for Golf Digest. The magazine publishes 12 issues a year. The regular newsstand price is ~$48, the subscription price is ~$28.
The problem? The caption says, in big bold letters: “It’s like getting 4 issues free”.
Actually, it’s like getting 5 issues free.
People who are in advertisement or marketing really need to get a 5th grader to double-check their math.
Here’s an even more interesting tidbit – if you go online (to golfdigest.com), you can get a one year subscription for only $15.